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Issue:ISSN 1000-7083
          CN 51-1193/Q
Director:Sichuan Association for Science and Technology
Sponsored by:Sichuan Society of Zoologists; Chengdu Giant Panda Breeding Research Foundation; Sichuan Association of Wildlife Conservation; Sichuan University
Address:College of Life Sciences, Sichuan University, No.29, Wangjiang Road, Chengdu, Sichuan Province, 610064, China
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Your Position :Home->Past Journals Catalog->2006 Vol.25 No.1

Study on Strategy of Ecotourism Development in Tangjiahe National Nature Reserve, Sichuan
Author of the article:YANG Xu-yu1, LI Ru-jia2, CHENG Li3, LIU Sheng-jian4, XIONG Yue-wu5
Author's Workplace:(1.Sichuan Management Station of Wildlife Resources Investigation and Protection, Chengdu 610081; 2.College of Tourism and Historical Cultivation, Southwest University of Nationalities; 3. College of Tourism, Sichuan University; 4. Department of Tourism Industry, Mainland Xiwang Group; 5. Sichuan Tangjiahe National Nature Reserve)
Key Words:Tangjiahe National Nature Reserve; ecotourism; development; strategy; study
Abstract:Based on the field study and visits at Tangjiahe National Nature Reserve and its peripheral area, this paper raises two main ecotourism interests in the area, the vegetarians and pheasants that can be easily observed and the widely distributed wild Chinese redbud (Cercis chinensis). Considering the benefits of all ecotourism stakeholders, this paper suggests five principles for ecotourism development. These principles include protection first, environmental education, dynamic visitors control, market cultivation and sustainability. This area is suggested to be developed as destination for nature-lovers to watch tarkin (Budorcas taxicolor) and Chinese redbud, to enjoy the nature and relax. At the end, the paper recommends the strategies for ecotourism development and management, including zoning for different use, ecotourism products pricing and marketing, environmental education for visitors, influence monitoring, dynamic visitors control.
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